Facebook’s Graph Search Just Made Content Marketing More Powerful
If you missed the announcement, today, Mark Zuckerberg of FaceBook introduced a new search query function for Facebook called Graph Search. In a nutshell, Graph Search gives the search option in...
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Three Tips for Share-Worthy Content
Social media channels are inundated with messaging from every person and every brand on the planet. If it’s not the best diet tips, then it’s what the Kardiashains had for breakfast. Does anyone really...
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Happy GOOGLE Mobile-Friendly Day!
Mobile-friendly? What, you say? Yes, over night, the powers at Google changed their algorithms for search to require all sties to be “Mobile-friendly” or be excluded from mobile search. You can read...
View ArticleVIDEO: Quick SEO Tips for Speedy Ranking Success
Are there SEO tips for better search rank that actually work? For a lot of marketers, search engine optimization (SEO) is a mystery. From small businesses looking to make a bigger impact through SEO to...
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The King is Dead! Or: Storytelling Is The Lifeline That Rescues Brands.
“Content is King.” I heard them repeat that phrase over and over. “Content is King.” “Content is King,” meaning, content is what really matters, what rules the marketing world. “Content is King”...
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Content Marketing Drives More Than Your Blog
Content Marketing? Blogging? Digital PR? Journaling? E-News? We’ve heard a number of terms for it, but whatever you call it, it’s important. Content Marketing (what we call it here at SPOKE) is a...
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The Value of Email Marketing
Email marketing, for some, remains a mystery. From list procurement to communications strategies to drop schedules and more, the intricacies that go into an effective email marketing campaign make the...
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The Basics: A Content Marketing Strategy Checklist
Would you expect to walk into an interview without prepared questions? What about teaching a class – wouldn’t you expect the instructor to have a lesson plan? Then why do so many companies embark on...
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5 Free Action Items for Better Digital Marketing in 2019
Okay, 2018 is over and we can all look back and take a deep breath. Suffice it to say, 2018 was “Interesting.” Many cringe-worthy moments. Many upturned industries. Many marketing mistakes. At the same...
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Businesses Stand Out Through Strategic Communications
Well, thank you, Captain Obvious. Who would think otherwise? But did you catch the “Strategic” part? While the headline seems overly apparent, we’ve witnessed time and time again businesses from solo...
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7 Ways to Stay Top-Of-Mind and Make Marketing Connections
What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain...
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300 Stories – A New Year, A New Milestone
300 stories. Think about how impactful 300 pieces of information could be to your brand. How many times have you told your story? How many times are you ready to tell it? In the spring of 2014 I...
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Content Marketing: 4 Simple Ways to Feed and Support Your Sales Team
More than blogging, more than newsletter fodder or search engine optimization (SEO) and keyword depth, the content you develop within a strategic content marketing program has the power to truly impact...
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Marketing Communications & Recruiting / Retaining Employees in a Competitive...
In a recent conversation with a client, we discussed their struggles recruiting and retaining quality employees. While this is not an uncommon issue these days, we’re seeing companies turn to the...
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How to Stretch Out Your Content Strategy
Ah, yes. The daunting craft of consistent content creation. A promotional video for YouTube. A post for the web site. A photo or graphic or video snippet on Instagram. A handful of tweets. And don’t...
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Going Stock: Connecting with Budget-Friendly Content and Images
Being a photographer, I have a love-hate relationship with stock photography. If I CAN shoot it, I’d rather do it myself. But looking through some past projects, I ran across this one where we found...
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Marketing at Breakneck Speed – Tips for Staying Top-of-Mind
What is your brand doing to maintain relevance to its audience? If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that...
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